Sony BRAVIA 8 K-77XR80 195,6 cm (77") 4K Ultra HD Smart TV Wi-Fi Sort

Introducing the BRAVIA 8 OLED 4K HDR TV, for cinematic picture and sound with aesthetic appeal.

The pinnacle of picture precision, our OLED panel features over 8 million self-illuminating pixels - and it's now more beautiful than ever! XR Contrast Booster provides further enhancement, using a high luminance panel and temperature mapping to deliver true-to-life contrast - just as the movie creators intended you to see.

You’ll hear every creative detail too, as our Acoustic Surface Audio+ technology turns the screen into a speaker – just like a cinema screen!

Compatible with our latest soundbars, this TV can be the star of your BRAVIA Theatre! 360 Spatial Sound Mapping(1) creates phantom speakers all around you in a cinematic layout, Acoustic Center Sync(2) turns the TV into the centre speaker of your set-up, and you’ll enjoy intuitive, integrated control.

The BRAVIA 8 has been carefully created to blend with any interior, featuring our iconic One Slate Seamless Edge design, 4-way stand, clutter-free cable management, and new backlit Eco Remote(3).

Access over 10,000 apps and games on this Google TV(4) – you can even go hands-free with Voice Search(5)! Apple AirPlay 2(6) and Chromecast built-in(7) allow you to watch content from your smartphone on the big screen.

Made with the environment and your energy bills in mind, this TV is more energy efficient and features our new Eco Dashboard 2 for simple energy managment. In fact, it could help you save up to €XXX on your energy bills(9). The TV is part-made from our own SORPLAS(8) recycled plastic, whilst the packaging is smaller and lighter to reduce C02 emissions(10).

Gamers will enjoy smooth, responsive gameplay, with 4K/120fps, VRR, and ALLM in HDMI 2.1(11), our quick-access Game Menu 2, Perfect for PS5® features(12), and PS Remote Play(13).

And finally, you can redeem 10 movies worth €XXX in the SONY PICTURES CORE app(14), with 24 months of streaming. From IMAX® Enhanced to Dolby Atmos®(15) titles, there's no better way to see how incredible movies are on the BRAVIA 8!